The Business Case for Sustainability
Travelers increasingly seek sustainable options. Agencies that lead on sustainability attract these clients and build loyalty.
Understanding Sustainable Tourism
Environmental Impact: Reducing carbon footprint, protecting natural habitats, supporting conservation.
Social Responsibility: Supporting local communities, preserving cultural heritage, ensuring fair labor practices.
Economic Sustainability: Keeping tourism dollars in local economies, supporting local businesses.
Agency-Level Sustainability
Office Operations: Reduce paper, choose green suppliers, offset your business travel.
Supplier Vetting: Partner with accommodations and operators with genuine sustainability credentials.
Client Education: Help clients understand the impact of their choices.
Offering Sustainable Travel Options
Carbon Offsetting: Offer clients the option to offset their trip's carbon footprint.
Eco-Certified Properties: Curate options with recognized environmental certifications.
Local Experiences: Promote authentic local experiences that benefit communities.
Slow Travel: Encourage longer stays and overland travel where appropriate.
Communicating Your Commitment
Be Authentic: Greenwashing damages trust. Only claim what you can verify.
Educate Clients: Help them understand why sustainable choices matter.
Share Progress: Report on your agency's sustainability journey transparently.
Certifications and Partnerships
Consider pursuing certifications like:
- Travelife for Tour Operators and Travel Agents
- Green Tourism certification
- GSTC-recognized certifications
- Sustainable Travel International
- Tourism Cares
- Local conservation groups
Partner with organizations like:
Getting Started
Begin with a sustainability audit of your current operations. Identify quick wins and longer-term goals. Communicate your journey to clients—they appreciate transparency.